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Previously, people insured only the most valuable things (and not only things) – real estate, car, life. Now values in our lives have become more. For example, gadgets that we use almost every minute: smartphones, tablets, cameras and so on.
Mikhail Mikheev, insurance expert Insurance Team, tells if there is a difference between Russian and Western insurance for gadgets, and what you need to pay attention to if you need to buy it.
Some statistics: the HSE and the RGU. G.V. Plekhanov conducted a study of consumer habits and preferences in the smartphone market in Moscow. It turned out that 54% of respondents change their smartphone every two to three years. Another study shows that Americans are testing a smartphone more than 300 times a day.
Mobile gadgets are expensive, small and fragile, but we use them in any weather and in any situation, so the risk of breaking them or losing them is higher than in the case of other insurance objects.
Many digital retailers offer to insure smart phones, tablets and even smart watches. For example, a similar service is offered in Euroset, Svyaznoy, Beeline communication bureaus and MTS, as well as the digital supermarket DNS and so on.
How does this insurance work? Is there a difference between Russian and Western insurance policies for iPhones? What are the risks of such insurance? Does this direction in the insurance industry have a future? We understand.
In most countries, the iPhone can be insured in an insurance company (each country has its own national characteristics). For example, in the USA (where the insurance market is rather well developed), there are several of them at once: SquareTrade, Loveit Coverit, Worth Ave. Group and others.
Such insurance usually acts as a standard insurance contract – every month the insured pays a small contribution, which is included in the total bill for the phone. This account the user receives monthly – this is an approximate analogue of the tariff of a cellular operator in Russia. Such monthly fees can “eat” from $ 165 to $ 240 per year.
There are insurance programs with a single payment (for example, $ 99 for two years, but after this time the monthly tariff is still included).
Another feature is the franchise. In the case of the iPhone, it can be anywhere from 50 to 200 dollars. This is useful only if the phone is not recoverable. In other situations, the cost of insurance payment and compensation of the size of the franchise in the event of an insured event in the amount can be equal to the cost of a new phone.
In many countries, one of the points of the insurance contract can be the replacement of a faulty phone with a similar one. It is not uncommon for a policyholder to pay a commission for insurance, when an insured event occurs, he compensates for the size of the franchise, and receives a refurbished phone that may have its own breakages and features in the past (and in any case it is not a new device).
The insurance purchased from a retailer or insurance company has analogs – insurance of the manufacturer, that is, in the case of the iPhone, AppleCare. For 99 dollars, you can insure the phone for 2 years – the program includes constant technical support (by phone or in the Apple Store), two repairs – each with a $ 79 deductible, a quick replacement and the ability to quickly resell with an additional payment from AppleCare.
However, the program does not cover theft, and any repairs after the first two will have to do for their money. In addition, the cost of two repairs together with the initial payment is 257 dollars (99 + 79 + 79) – the approximate cost of a usual insurance policy.
At us the insurance of the mobile device is mainly got in a store-retailer, which cooperates with any insurance company. Buy it yourself can also be done – from the insurer, who provides the relevant services.
The spread of insurance prices is usually from 1.5% to 15% of the price of the gadget. In “Svyaznom” or another retailer, it can cost a little more than buying a policy directly from the insurance company.
The cost of insurance depends on many factors – the price of the device, the amount of service that the policyholder can receive (for example, only warranty cases, or breakdowns due to use, or theft, etc.).
By insurance, you can usually contact the service center identified by the insurer, and repair the device (if it is repairable). The main thing is not to engage in self-repair and keep everything that could “fall off” from the device (right up to the screen shards).
But insurance from the manufacturer in Russia is more difficult to obtain. For example, Apple Care can only be purchased for Apple laptops – to insure MacBook, MacBook Air and (or) 13-inch MacBook Pro can be for 19 900 rubles.
I would like to note that today in the Russian insurance market, unfortunately, there is an ambiguous picture. Insurance companies regularly say that it is necessary to increase the number of insurance contracts per person and develop the market. But when it comes to the risk segment – and gadgets are susceptible to damage (scratches, cracks, other deformations) – the activity is practically coming to naught.
For this reason, in most cases, the population acquires protective enclosures for a minimum amount, and, of course, does not recall insurance when buying a gadget. Therefore, insurance companies still have to do serious work to offer a product that will be interesting for customers, and not built on the principle “they have, and we are worse” (in comparison with the European / American insurance market).
There are several points to which you must pay attention in the contract for insurance of the gadget – whether it’s a phone, a camera or even a washing machine.
Insurance policies are of different types.
For example, in “Svyaznoy” (insurance from VTB Insurance) the program “Certificate of service” extends the term of warranty service, “Protection of purchase” protects against theft (compensation of the cost of the device) or from breakage outside warranty cases (compensation of repair costs), and “Comprehensive protection” includes two previous programs.
Therefore, you need to carefully study the insurance contract – it prescribes, in which cases you can get compensation.
The contract will always be useful if the consumer has a clear understanding of what risks he insures, and the obvious need for such a deal. When this is an imposed service (buying on credit with the maximum exceptions), then nothing good of this deal will naturally come of it.
For example, sometimes the insurance does not include damage to the screen, which does not affect the functionality of the device. In other cases, in order to receive compensation, a police certificate is required – such insurance covers only theft or robbery.
Still it is necessary to pay attention to, whether the insurance extends on casual damages or internal breakages without external attributes of damages. If not, in the first case, you can not get coverage when the phone falls to the floor, in the second – when it “drowns.”
The loss of the device is the most unfortunate insured event. Prove that you lost the phone is very difficult, so insurance companies try in every possible way to protect themselves from risks and remove this case from insurance. To exclude such situations, the insurance processes still need to work, to simplify the procedure of regulation taking into account our realities.
You can start small, instilling insurance rates, when the client clearly represents why he needs an insurance contract, and what is his benefit from concluding a deal with the insurer. Unfortunately, the current situation on the market shows the opposite.
Take, for example, OSAGO: when a client pays for its value, he rightly believes that his civil liability is insured for 400 thousand rubles. But, being the culprit of the accident, the owner of MTPL can be forced to pay the insurance difference between the costs incurred and the payment of MTPL (to compensate for “wear and tear”).
It turns out that first we explain how OSAGO works, why it protects the insured, and then ask to compensate the insurance company for 100 thousand (for example, if the damage is 200 thousand rubles).
The exclusion of the “silence” service will allow developing the insurance market and some new products in the form of insurance for gadgets. When a person will clearly understand in which case he can get insurance coverage, it will be easier for him to decide whether he needs insurance or not. This immediately increases the credibility of insurance companies and will benefit all market participants.
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