Comtuter and Internet News Channel
The portal SmartPrice (the company’s brand “Mobitekh”) was launched in the summer of 2017, began in the fall of the first purchases used smartphones and by April 2018, the monthly turnover reached about 2,500 vehicles.
During this time the company has attracted an investment of about $2.5 million Among the investors Fund ExpoCapital. The Fund noted that the SmartPrice is a unique project that has no comparable competitors in the market, while the service has great potential due to possible scaling.
The raised funds should go to expanding the network of acceptance points for used phones (the phones now can I take 1000 in the salons of MTS, “MegaFon” and “Euroset”), as well as marketing. The number of points by the end of 2018 is expected to grow to 15-17 thousand. The company plans by 2020 to take not less than 8% of the Russian secondary market of smartphones and to bring sales to about 1 million smartphones per year in Russia and the CIS countries.
SmartPrice offers yet only Apple and Samsung in three categories: “like new” condition (no cosmetic defects), “excellent” (inconspicuous damage) and “good” (noticeable scratches and chips).
A “like new” iPhone X 256 GB, iPhone 8 256 GB and the Samsung Galaxy S8 sold at SmartPrice for 68149, 48549 and 31149 rubles, respectively, whereas in retail stores you can buy them for 91990, 68990 and 47990 rubles. In addition, the customer receives the service through a 90-day warranty and ability to return neponravivshiysya smartphone.